Cart2Cart Alternatives
Cart2Cart has long been the "Coca-Cola" of the eCommerce migration world—ubiquitous, reliable, but increasingly expensive. As we move through 2025, smart merchants are realizing that paying $300+ for a standard migration often isn't necessary. Whether you need a cheaper automated service, a developer-friendly tool, or a specialized solution for Magento, the market is now full of powerful alternatives that offer better value.
We have tested and analyzed the top competitors specifically for Magento migrations to help you find the right tool for your specific needs. Here is the definitive guide to breaking free from the industry giant.
Quick Verdict: Which Alternative is Right for You?
- Best Overall Value: LitExtension (Similar service, lower cost, better support).
- Best Budget Automation: Next-Cart (Starts at ~$20, significantly cheaper).
- Best for Shopify Users: Matrixify (The gold standard for Shopify data handling).
- Best for Developers: Custom Migration Scripts (Complete control via REST API).
- Best Free Option: Magento Admin Import (Free but limited).
Category 1: Direct Competitors (Automated Services)
These services operate exactly like Cart2Cart. You connect your Source Store and Magento via extension or REST API, and their cloud servers handle the rest, including Magento's entity structure. The main difference? Pricing and support quality.
1. LitExtension
The "All-in-One" Powerhouse
LitExtension is the primary rival to Cart2Cart. They have built their reputation on two things: transparency and the "All-in-One" package. While Cart2Cart charges you extra for every little add-on (like 301 redirects or preserving Order IDs), LitExtension often bundles these into a single price.
Why it beats Cart2Cart:
- Pricing Model: Starts around $59 - $79. Unlike Cart2Cart's complex estimator that creeps up as you add options, LitExtension's pricing is more predictable.
- Support: They are famous for their 24/7 support which is generally faster and more hands-on than Cart2Cart's tiered support system.
- Re-Migration: They offer a "Smart Update" feature that allows you to re-migrate data (to catch new orders) for free or a low cost within 3 months of your initial migration.
- Magento Handling: Like Cart2Cart, they handle Magento's entity structure and product variants automatically.
- Password Migration: Supports password migration for Magento with extension.
Best For: Merchants who want the safety of an automated service but refuse to pay Cart2Cart's premium add-on fees. Handles Magento migrations well.
2. Next-Cart
The "Budget" Automated Solution
Next-Cart is a newer challenger that is aggressively undercutting the market. In 2025, they have become the go-to recommendation for smaller stores because their entry pricing is incredibly low compared to the giants.
Why it beats Cart2Cart:
- Insane Value: Migrations can start as low as $20 - $49 depending on entity count. This is a fraction of the cost of Cart2Cart.
- 100% Uptime: Like the others, it keeps your store live.
- Simple Interface: Their 3-step wizard is arguably even simpler than Cart2Cart's.
- Magento Support: Handles Magento migrations with entity structure and product variants.
- Password Migration: Supports password migration for Magento with extension.
Best For: Small to medium store owners (under 1,000 products) who want automation on a shoestring budget. Good for Magento migrations.
Category 2: Platform-Specific Tools
Sometimes you don't need a "universal" tool; you just need one that is perfect for your specific platform combination.
3. Matrixify (formerly Excelify)
The Shopify Specialist
If you are moving to or from Shopify, Matrixify is widely considered superior to any general migration tool. It is a Shopify App that gives you "God Mode" over your data.
Why it beats Cart2Cart for Shopify:
- Granular Control: It allows you to export/import specific fields (like Metafields) that general tools often miss.
- Speed: Because it is native to Shopify, it can process thousands of items per minute without timing out.
- Cost: It has a generous free tier (10 items) and a $20/month plan that covers most standard migrations. You can subscribe for one month, do your migration, and cancel.
- Magento Export: Can export Shopify data in Magento-compatible format for import via extension or REST API.
Best For: Anyone migrating from Shopify to Magento. Export from Shopify, then import to Magento using automated service or extension.
Category 3: Developer Tools (Maximum Control)
4. Custom Migration Scripts
The "DIY" Professional Tool
Since Magento uses REST API and a well-documented entity structure, you can create custom scripts (PHP, Python, Node.js, etc.) to transform your source data into Magento's database structure or use the REST API for import. This gives you complete control but requires technical expertise.
Why it beats Cart2Cart:
- One-Time Cost: For ~$2,500-$10,000 (developer time), you own the solution forever. Great for agencies migrating multiple clients.
- Data Transformation: You can modify data on the fly. Want to increase all prices by 20% during migration? Want to rewrite category names? You can do that with custom logic.
- No Black Box: You see exactly what data is going where.
- Magento Structure: You can structure data exactly to Magento's entity schema and handle product variants as needed.
- REST API Access: Can use Magento's REST API for programmatic import.
Best For: Agencies and developers who are comfortable with PHP, MySQL, and REST APIs and want total control. Must account for Magento's database structure and product variants.
The "Free" Alternative: Magento Admin Import
Is it possible to migrate for free? Yes, but there is a catch.
5. Magento Admin CSV Import
The Free (But Limited) Option
Magento comes with a built-in CSV Product Importer in the Admin Panel. Most platforms (BigCommerce, Volusion, Squarespace) allow you to export products to CSV.
- The Process: Export from Source → Open in Excel → Rename columns to match Magento format → Structure data for Magento entity structure → Import to Magento.
- The Risk: You will likely lose your images (unless you manually upload them), your product variants will break if not structured correctly, and you cannot migrate customer passwords, customers, or orders this way.
- Verdict: Only do this if you have fewer than 100 simple products with no options and no order history to save.
Comparison Table: 2025 Pricing & Features for Magento
| Service | Starting Price | Pricing Model | Magento Entity | Password Migration | Best Feature |
|---|---|---|---|---|---|
| Cart2Cart | $69+ | Pay per Entity + Add-ons | ✅ Automatic | ✅ Supported | Industry reliability |
| LitExtension | $59+ | Pay per Entity (Bundled) | ✅ Automatic | ✅ Supported | Excellent Support |
| Next-Cart | $20+ | Pay per Entity | ✅ Automatic | ✅ Supported | Lowest Price |
| Matrixify | $20/mo | Subscription (Cancel anytime) | ⚠️ Manual (Export only) | ❌ Not supported | Shopify deep integration |
| Custom Scripts | ~$2,500+ | One-time Development | ⚠️ Manual (You code it) | ⚠️ Possible (You code it) | Unlimited customization |
| Magento CSV Import | Free | Included with Magento | ❌ Manual formatting | ❌ Not supported | Free but limited |
Important Magento-Specific Considerations
1. Password Migration
Good News: Magento DOES support password migration with the migration extension. Automated tools (Cart2Cart, LitExtension, Next-Cart) can migrate customer passwords, preserving customer access. This is a significant advantage over hosted platforms that don't support password migration. Plan for a smooth customer transition.
2. Configurable Product Options
Magento supports configurable products with multiple attributes. Automated tools preserve complex option structures automatically. Manual CSV imports and custom scripts must account for this structure.
3. Entity Structure
Magento has specific table structures and relationships. Automated tools handle this automatically. Manual imports and custom scripts must structure data exactly to Magento's database schema.
4. Categories vs Collections
Magento uses "Categories" terminology (not "Collections"). Automated tools map categories correctly. Manual imports require you to use Magento's terminology.
5. Extension Requirement
Most automated tools require installing an extension on your Magento server. This is a small, secure file that provides access to Magento's entity structure and REST API. If you cannot install extensions, you'll be limited to manual CSV imports.
In 2025, you do not have to pay the "market leader tax."
If you want a smooth, automated experience that rivals Cart2Cart but costs less, LitExtension is the safe bet. If you are on a tight budget, Next-Cart is an incredible value. And if you are a developer looking to build a migration business, Custom Migration Scripts give you total control (but you must handle Magento's entity structure yourself).
Recommendation: Before committing to any paid service, always run their Free Demo Migration. If the demo fails or misses images, walk away. If it works and handles Magento's entity structure correctly, you can pay with confidence.